Salesforce, the cloud-based CRM software giant, is breaking into Web3 to help future-proof its clients and connect with a new generation of customers.
“It’s a new kind of relationship with a new generation of customers, with–at its heart–a new set of data,” the co-founder of Salesforce's Web3 studio Marc Mathieu in an interview with Decrypt at NFT Paris today.
With industry hype and inflated digital asset valuations currently on “pause,” the company sees now as a great time for customers to start experimenting with decentralized tech, including crypto wallets and NFTs.
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