Sebastien Borget, chief operating officer of The Sandbox, believes the future of the metaverse platform lies in the hands of individual creators, not the brands that have made it something of a corporate crypto darling.

Since The Sandbox was bought by Animoca Brands in 2018, the vision has been to build an "open world." However, from the outside, it seems its growth has been driven by bluechip corporate deals.

So far, the platform has worked on projects and partnerships with the likes of HSBC, Warner Music, PlayBoy, Gucci and Ubisoft. It also raised $93 million led by the SoftBank Vision Fund 2 in November 2021.

Now, through this base layer of brand recognition, more independent creators will be "onboarded," Borget argued, speaking to The Block at NFT Paris.