Meme coins, despite their seemingly trivial nature, have a purpose in the crypto industry by fulfilling the need for speculation and attention. They serve as tools for coordination and measuring attention, and may have potential in the emerging category of "PoliFi." Meme coins demonstrate the ability for individuals to create economic infrastructure without intermediaries, and reveal the financial and psychological mechanisms that underpin all cryptocurrencies. While some view meme coins negatively, others see them as a reflection of the honesty of the game being played, and betting against the monetization of virality may not be wise.