The emergence of Web3 has caught the attention of established Web2 companies, but success in the former requires a different approach. The failure of Porsche's NFT project is an example of this, while Reddit's success in Web3 has surpassed OpenSea's wallet count. Thorough research is necessary before entering Web3, as seen in the unsuccessful attempts of Web2 giants like Porsche, National Geographic, and Liverpool FC. Successful Web2 brands in Web3, such as Nike and Reddit, have conducted thorough research before entering the market and consulted with Web3 native experts. To fully embrace Web3, brands must seek the guidance of experts who understand the market to avoid lacking validation and being out of reach for a wider audience.