The Hundreds, a popular streetwear brand, has opened an immersive 3D store in the metaverse to celebrate its 20th anniversary. The virtual storefront is a recreation of the brand's real-world store in Los Angeles and will offer an interactive and social shopping experience for fans.
The store will be hosted on some.place, a metaverse platform that has pivoted to embrace e-commerce and provide experiential ways to take part in product drops.
The platform will handle brands and communities and will offer exclusive apparel drops that won't be available elsewhere, including some that will only be offered to holders of the brand's own Adam Bomb Squad NFT collection.
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