The British Museum has partnered with Ethereum-based metaverse game, The Sandbox, and French startup LaCollection to create a range of NFT digital collectibles that reflect the museum's collections. The partnership will also see The British Museum create its own immersive space within the online game world.

The institution has previously collaborated with LaCollection on three NFT collections, including an auction of 20 tokenized versions of works by British artist Joseph Mallord William Turner. The museum is eager to explore new and innovative ways of sharing its collection and reaching new audiences.