Tether and the City of Lugano are preparing for the second annual Plan ₿ Forum, a Bitcoin conference that will feature new speakers and discussions on financial freedom, freedom of speech, and communication. The conference will take place on October 20-21, 2023, and will include prominent speakers such as Stella Assange, Gabriel Shipton, and John Noble Shipton.

The Plan ₿ Forum aims to explore how Bitcoin is reshaping the world socially and economically, and will address topics such as disintermediation of finance, accessibility of financial services, unbanked individuals, and regulation. The City of Lugano and Tether have entered into a Memorandum of Understanding to strengthen their position as a hub for digital innovation, particularly blockchain technology.