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Taylor Swift Had a $100M FTX Sponsorship Deal Fall Apart Prior to Its Bankruptcy: Report

Pop star Taylor Swift reportedly could have been one of the faces of failed crypto exchange FTX had talks over a $100-million deal not ended prematurely.

According to a Dec. 7 report from the Financial Times, FTX was in the late stages of negotiating a sponsorship deal with Swift months before its liquidity crisis and bankruptcy. Talks over paying Swift $100 million to be one of the celebrity faces of the exchange reportedly fell apart on FTX’s end, due to concerns the deal did not offer much of a return.

(by Turner Wright)

FTX
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