Fiat, an automotive brand property of one of the top ten car manufacturers in the world, Stellantis, has launched its first virtual metaverse store. The company will allow customers to try the experience they will have inside and outside one of its models, the New 500 La Prima by Bocelli, through a virtual simulation of the model.

The showroom will let the users review the car via a 360-degree view of the car model, and test the systems and the infotainment array that the company offers on this vehicle. Also, the customers can change the appearance and equipment of the car depending on the version and extras chosen, and even drive the vehicle through a virtual course.

Olivier Francois, Fiat CEO and Global Stellantis CMO, remarked on the importance of this kind of experience for the development of the brand. He stated:

The Fiat metaverse store is the first of its kind in the automotive sector. It is a magical experience: an immersive human-driven journey into the world of Fiat. Simple and user-friendly, pursuing the idea of ‘tech it easy,’ and accessible for everyone.

To produce this experience, the company used Touchcast’s platform, which leverages Microsoft Cloud as a backbone to provide a headset-less metaverse experience.

(By Sergio Goschenko)