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Starbucks Unveils Web3 Loyalty Program, Inviting Customers on an 'Odyssey' of Rewards and Benefits

Seattle-based major coffeehouse chain Starbucks is expanding its exposure to Web3 and non-fungible tokens (NFTs) with the launch of the beta version of Starbucks Odyssey, a new loyalty program made available to a small group of waitlist members comprising customers and employees in the US. 

"Selected participants will be able to engage in Starbucks Odyssey ‘Journeys’ which are a series of entertaining, interactive activities to earn collectible ‘Journey Stamps’ (NFTs) and Odyssey Points that will unlock access to exciting new benefits and experiences,” the company said in a statement. 

(By Jaroslaw Adamowski)

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