Since the beta launch of Starbucks Odyssey in December, its stamp NFTs have seen 360 total sales on Nifty Gateway's official secondary marketplace, with over $143,000 in total volume traded. That relatively low number is to be expected, considering only a limited number of users have been allowed in from the waitlist, and the company has only released four NFT drops in total.

But what is surprising is the high floor price—or price of the cheapest-listed asset—of some of Starbucks’ NFTs. On Nifty Gateway, the current floor price on a “Holiday Cheer Edition 1 Stamp” Polygon NFT is just over $2,000 as of this writing. This one NFT drop alone also makes up 80% of all of Starbucks’ total NFT volume traded on the marketplace thus far.