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Starbucks NFTs Are Now Available to Beta Testers

Bringing a whole new meaning to javascript, Starbucks is expanding its coffee empire to web3 in earnest, as it rolls out its loyalty program in the U.S. to beta testers.

The Polygon-based initiative allows Starbucks Rewards loyalty program members and the coffee purveyor's employees to earn and purchase digital collectibles in the form of NFTs. It was announced in September.

At the time, the company said the membership program would unlock access to "immersive coffee experiences: from unique merchandise and artist collaborations to invitations to exclusive events."

(by Lucy Harley-McKeown)

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