Sotheby's NFT and digital art sales last year exceeded $30 million, a 50% increase from 2022, but still less than half of Beeple's NFT sales in 2021. In January, the sales of Ordinals, an auction house owned by Sotheby's, were $1.6 million, while the sales of digital art collected by bankrupt cryptocurrency hedge fund Three Arrows Capital also exceeded $1 million. Michael Bouhanna, the head of digital art at Sotheby's auction house, said that the auction house has been selling NFTs since 2021 and continues to see people's interest in these tokens. Some artists have more coding backgrounds, and for them, using blockchain technology or some generative art programs in the creative process is very natural.