Solana-based non-fungible token (NFT) collection Okay Bears said Tuesday it's teaming up with global health organization (RED) to raise funds to fight AIDS and global health injustices.

The two entities are collaborating on a merchandise collection, utilizing the intellectual property (IP) of both brands to release hoodies, t-shirts and wristbands. A portion of the proceeds will be donated to the Global Fund, an organization dedicated to providing resources to fight AIDS.

Peter Gould, chief communications officer at Okay Bears, said in a press release that the NFT collection is emblematic of a “culture shift” in the space, utilizing NFTs to power philanthropy.

“We’re proud to collaborate with (RED) and build on our shared history of using merchandise and digital collectables to combat the most important human rights issues of our time,” said Gould.

(By Cam Thompson)