Crypto project Floki is targeting China in its latest push towards attracting more users while shunning its earlier memecoin image, developers told CoinDesk today.

Floki will release a Chinese version of Valhalla, a testnet metaverse game that utilizes FLOKI tokens, in the coming months alongside running a three-month airdrop campaign for users of Btok, a Chinese social media platform, developers said.

The game’s content and technical documents will be available in both Traditional Chinese and Simplified Chinese and is specifically targeted towards the Chinese gaming market, developers added.