SHIB and the Shiba Inu Ecosystem have partnered to launch a Web3 restaurant venture called Welly, which will be powered by the Shibarium blockchain. The restaurant's operations, including customer loyalty programs and food-based incentives, will be managed by the blockchain.

The first restaurant will open in Naples, Italy, with plans to expand through franchising across Italy and globally. Shibarium will be used to enhance customer loyalty, manage employees and franchisees, and track food sourcing and traceability. The restaurant will initially offer burgers, fried chicken sandwiches, and fries, with plans to introduce vegan and gluten-free options.