The Screen Actor Guild has voted to authorize a strike ahead of negotiations with the Alliance of Motion Picture and Television Producers. The use of generative AI in the industry is a significant concern for the guild, with SAG-AFTRA national executive director Duncan Crabtree-Ireland highlighting the need for guardrails around the use of people's images and likenesses.

While AI was previously limited to specific tools, the flexibility and capabilities of generative AI have made it an area of focus for the guild. The aim is not to ban AI but to ensure a human-centered approach to its implementation in the industry.