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Salesforce Taps Into NFTs Through Suite of New Web3 Products

Customer relationship management (CRM) platform Salesforce said Wednesday that it’s expanding its client services to include management of non-fungible token (NFT) loyalty programs.

According to its website, its suite of products that make up Salesforce Web3 will help companies build, manage and integrate NFTs into their businesses. The new platform will also include support for Web3 technologies through its customer service product Customer360.

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