Rhett and Link, a popular comedy duo on YouTube, have launched a dedicated channel on Web3 streaming video service, Rewarded.tv. The platform uses gamification and tokenized infrastructure to incentivize users to watch content with its native RPLAY token, which can be redeemed for premium content and other perks.
The platform is powered by Theta, a layer-1 blockchain network for video streaming, and offers pre-existing titles and original content. The Rhett and Link channel on the platform, Mythical 24/7, will feature the duo's popular YouTube series and podcast. Rewarded is part of a growing trend of Web3-native media offerings that use tokenized ecosystems to attract audiences. However, in order to attract mass appeal, the platform must be easily navigable for those unfamiliar with cryptocurrency.
Recently, Rewarded launched governance NFTs that allow holders to vote on featured content. The platform is available on multiple platforms, including Apple TV, Roku, and Amazon Fire TV.
(By Sander Lutz)
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