Revel, an NFT or “social collectibles” platform, raised $7.8 million in seed financing led by Dragonfly Capital, the startup’s CEO, Adi Sideman, exclusively told TechCrunch.

Revel is a cross between a social network and a marketplace. It’s supposed to be a simple trading platform that’s gamified, allowing individuals to mint photos and videos as collectibles. But whether the concept will pick up among smaller creators and average people is yet to be determined.

The raise included investors from Union Square Ventures, Sfermion, 6th Man Ventures, Gaingels, Wagmi Ventures, Alumni Ventures, Global Impact Ventures, Hansa Labs and Polygon, among others. The capital will be used to expand Revel’s web3 interoperability, generative and collaborative AI functionality, and social features, Sideman said.