The number of avatar holders on Reddit's NFT marketplace on Ethereum layer 2, Polygon, has grown by 80% in 2021, nearing 10 million. These avatars are unique digital assets stored on the blockchain, allowing users to showcase their identity within Reddit's communities. The market capitalization of these collectible avatars has reached $38.4 million, indicating their increasing value and importance in the NFT ecosystem. As more users join the community, the future prospects for this emerging market are promising, and Reddit's influential position could lead to further growth and innovation through collaborations and partnerships in the NFT space.