Non-fungible token (NFT) marketplace Rarible is expanding its white-label marketplace building tool for Polygon-based collections, the company said Wednesday.

Creators who mint NFTs on Polygon can now create their own collection-specific storefront for free using Rarible’s infrastructure. Utilizing the platform’s native aggregation tool, creators can also include tokens listed across other secondary marketplaces.

Rarible co-founder Alexander Salnikov told CoinDesk that it made sense to expand its service to Polygon, which has branded itself as a "funnel" for Web2 brands looking to jump into Web3.

“We are bullish on Polygon,” said Salnikov. “We're bullish on creators that want to take ownership of their assets and ownership of the contract.”