Rally, a composable checkout platform for ecommerce merchants, has raised $12m in a Series A funding round led by March Capital. Rally's checkout solution offers ecommerce businesses a one-click checkout option and tools for post-purchase offers, which have been shown to reduce cart abandonment rates and increase revenue. The funding will help Rally strengthen its team, penetrate enterprise and international markets, and expand integrations beyond Swell and BigCommerce with other commerce platforms such as Salesforce Commerce Cloud and commercetools and payment methods such as Affirm and AfterPay. The platform currently supports multiple back-end and front-end platforms, payment processors, and payment methods, and plans to build out Web3 features, starting with allowing merchants to accept cryptocurrencies in their checkout.
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