Pudgy Penguins has established itself in Malaysia after a three-day event in Kuala Lumpur showcasing its transition from virtual to physical toys. The event highlighted how the brand's blockchain innovation can benefit Malaysian businesses in the retail sector, with support from the Malaysian government and the Malaysian Digital Economy Corporation.

Pudgy Penguins received a $9 million investment in May, which it used to expand its offerings and community while preserving its core values. The brand has since launched physical collectibles on Amazon and expanded into major Asian markets, with potential to redefine how Web3 can boost businesses globally.