California and New York-based drink retailer Boba Guys is tapping the Solana ecosystem to build its on-chain loyalty program.

Boba Guys, a popular retail chain selling bubble tea that opened in 2011, will further deepen its community and give back to its customers through its Web3 rewards initiative. Utilizing Solana’s high-speed, low-cost network, Boba Guys plans to integrate non-fungible tokens (NFTs) and token-gated experiences to help bolster its consumer engagement.

Bin Chen, co-founder of Boba Guys, told CoinDesk that the growing market of Web3 technologies has prompted the retailer to offer its customers unique experiences utilizing on-chain technology. He also hopes to onboard as many customers – whether they be new to Boba or Web3 – in the process.

Josh Fried, head of commerce business development at the Solana Foundation, said in a press release that its partnership with Boba Guys will help accelerate the development of Web3 loyalty programs across the Solana ecosystem.

(By Cam Thompson)