On Friday (6 January 2023), payments giant Mastercard announced at CES 2023 that via a partnership with blockchain startup Polygon ($MATIC) it is launching a Web3-focused incubator to help artists.
According to a report by TechCrunch published earlier today, Raja Rajamannar, chief marketing and communications officer at Mastercard, told TechCrunch:
“The core of this program is providing emerging artists with the web3 tools and skills they need to excel and advance their music careers in this digital economy. By providing access to experts and innovators in the space, the artists will be guided on how to incorporate web3 into their work throughout the entire program and then beyond… We see that web3 holds tremendous promise for artists and creators to create, own and monetize their content, but only if they know how to leverage it… This past year was big for us, with experimental web3 activations around the world.“
(by Siamak Masnavi)
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