Pixelverse, a Web3 gaming ecosystem, is set to introduce MEW, a Solana-based meme coin character, to its real-time game roster. This move is expected to attract a new audience within the Telegram ecosystem, where Pixelverse games are played. MEW will be the first Solana-based meme coin to be featured on TON. Pixelverse aims to integrate other IPs into their Pixel Universe, and the MEW partnership is a step towards building a retail-friendly brand that captures audience attention and onboards millions to their product lines. The game has an estimated 35 million active players, who earn token rewards for winning with their in-game robots or characters, including the doge character from the dogecoin (DOGE) meme coin.
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