The fitness industry has long used gamification methods to motivate health and wellness. From FitBits to workout-tracking apps, data gamification has given fitness brands new insights into customer behavior while motivating gym goers to stay on target with their goals.

“Anything that gets people moving is a good thing,” says Robin Arzón, vice president of fitness programming and head instructor at Peloton. “I've gone through seasons of gamification in my life, even though I certainly wouldn't call myself a gamer.”

Arzón has been exploring how Web3 can embolden fitness communities more effectively than centralized membership platforms. She recently founded Swagger Society, a Web3 lifestyle membership club that is expected to be launch in the coming months. Though she says she prefers “throwing barbells” over her head and running sprints more than working out through augmented reality (AR) games and virtual reality (VR) headsets, she’s open to the ways that Web3 technology might improve our overall health.