Jumia's new management successfully implemented its strategy in Q1 2023, leading to a significant decrease in losses. The adjusted EBITDA loss dropped by 51% year-over-year to $27 million, while the operating loss was down by 54% from Q1 2022 to $30.9 million. The streamlining efforts of Q4 2022, which involved a 20% reduction in headcount, played a crucial role in reducing losses. However, the General and Administrative expenses for Q1 2023 do not yet reflect the full impact of the headcount cuts. Jumia is now focused on expanding its reach to underserved areas in inner cities and rural regions, with new logistics routes and pickup stations in small cities outside populated areas. The company plans to replicate this process in other markets to attract millions of loyal customers and ended the quarter with a liquidity position of $205.4 million, despite a drop in key customer metrics.