OpenAI is currently in talks with multiple publishers to secure licensing deals for their content in order to improve their AI models. The Chief of Intellectual Property and Content, Tom Rubin, has reported positive ongoing discussions with publishers. However, OpenAI is facing a lawsuit from The New York Times and Microsoft Corp. for allegedly using their articles without permission, which could result in significant damages and impact their content acquisition strategy. Despite this legal challenge, Rubin defended OpenAI's approach and emphasized that the content is only used for training models and not to reproduce or replace the original content.