While surveys and estimations by banks and companies have predicted the metaverse will become a big business in this decade, some companies are experiencing problems in bringing their vision to the virtual world. A report presented by ISDI, a Spain-based business school, has shown that moving business models to the metaverse has proven difficult for national companies.

The survey, which centered its focus on business managers, found that less than 4% of the Spanish companies have jumped into the metaverse, even with the buzz that surrounded the ecosystem last year. Furthermore, 40% of the business managers surveyed don’t know how they could harness it for their specific business models.

Also, almost one in four companies recognize that they have trouble understanding the concept, with 14% directly stating they both don’t understand it and have no idea of how to apply it to their operations.

(By Sergio Goschenko)

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