Haider Rafique, Chief Marketing Officer of OKX, stated in an interview with Blockworks that he hopes OKX will be as trustworthy as Fidelity and the vision is to create OKX as an "intergenerational brand" like Fidelity. He said: "As a company, it is important that we establish the appropriate market share; if our desire is to become a brand that is passed down from generation to generation, then those users will stay with us."