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OKX's "Rewrite the System" Campaign Calls for Blockchain-Enabled Technology to Rebuild Financial Infrastructure and Empower Digital Ownership

Cryptocurrency exchange OKX has launched a new advertising campaign called "Rewrite the System" that challenges traditional finance and Web3 competitors. The campaign highlights inflation, data breaches, and censorship as indicators of a broken system. OKX CMO Haider Rafique believes that blockchain-enabled technology is essential in rebuilding financial infrastructure and empowering digital ownership. The exchange has also embarked on high-profile partnerships and bold advertising campaigns with the likes of Manchester City and Formula1 team McLaren to expose cryptocurrencies and Web3 offerings to global audiences. OKX's focus on NFTs through its marketplace provides the backbone of augmented mixed reality experiences at the Tribeca film festival.

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