Customer loyalty. Brands want it, and consumers want something for it. Now, Cohort is offering brands an NFT-powered mechanism that's limited only by the imagination.

Cohort is supported by a fresh €3.2 million in seed funding driven by IRIS alongside Axeleo Capital, with Kima Ventures and 3founders, the web3 studio part of Hexa (eFounders) led by Florent Quinti, Thibaud Elzière, Quentin Nickmans, and Amaury Sepulchre, participating. Also joining the round are angel investors Camille Tyan (Payplug), Guillaume Princen (Stripe), Brian O’Hagan (Sorare), and Marianne Gosset (The Socialite Family).

For brands that want to go beyond (well beyond) the aforementioned membership card or loyalty points in their customer loyalty programmes but perhaps aren’t so savvy, or have the budget for, on code, crypto, or custodial wallets, this is where Cohort can come to the rescue.

With Cohort, these companies can launch NFT-powered campaigns in, according to the startup, just a few hours across an array of integrations, including Salesforce and Shopify, thereby enabling brands to offer their campaigns through their existing sales channels.

(By Dan Taylor)