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NYX Professional Makeup Launches World's First Beauty-Focused DAO in Web3 Space, Addressing Trust Issues with Blockchain Technology

The beauty and fashion industries rely heavily on collaborations to inspire customers to try new forms of self-expression. Skincare and makeup brands are now venturing into Web3 to reach Web3-native consumers and create meaningful experiences.

NYX Professional Makeup has launched GORJS, the world's first beauty-focused decentralized autonomous organization (DAO) to highlight creators building beauty experiences within the Web3 ecosystem.

The beauty industry sees blockchain technology as a way to foster trust and transparency by enabling consumers to trace the origins of ingredients and manufacturing processes and eliminate counterfeit products. Despite the challenges, blockchain is a popular trend among beauty brands seeking to create a lasting impact and build trust with consumers.

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