Nintendo has announced that it will not be using generative artificial intelligence technology in its games due to concerns over intellectual property rights. The company's president, Shuntaro Furukawa, stated that while generative AI has gained popularity, there are issues surrounding intellectual property rights that need to be addressed. This decision sets Nintendo apart from other major players in the gaming industry, such as Microsoft and Electronic Arts, who are actively integrating AI to reduce development costs and streamline processes. Despite the potential benefits of AI, Nintendo is prioritizing the protection of its creative and legal assets.