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Nike’s Web3 Platform ‘.SWOOSH’ Set to Launch On January 25

Nike’s Web3 project is finally set to launch its first collection based on the Polygon blockchain. The community-based web3 platform for digital art ‘.SWOOSH,’ has been undergoing testing since Nike unveiled the initiative in November 2022.

A statement made by Nike’s senior product manager Jasmine Gao reveals that the Platform will go live on Wednesday, January 25th. The project, referred to as Nike’s studio, a home for virtual co-creation, will also be onboarding new sets of digital creators.

The maiden collection of the Web3 venture takes after Nike’s legendary Air Force 1 sneaker collection. In December 2022, members of the .SWOOSH community voted for their preferred AFI sneakers to affect the imminent Our Force 1 collection.

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