The film industry is beginning to explore the potential of blockchain technology and Web3, with non-fungible tokens (NFTs) creating a 1:1 relationship between the buyer and issuer and helping to build communities. Niche content and community engagement are proving to be powerful tools, and filmmakers are using Web3 technology to overcome significant challenges such as funding, intellectual property protection, and audience engagement. The rise of Web3 technology and NFTs provides an alternative to the traditional content creation and distribution model, enabling independent filmmakers to reach their audiences more directly and retain more control over their work. As the film industry faces challenges with the looming writers' strike, it is crucial to embrace these new technologies and explore their potential to build more meaningful and sustainable relationships with audiences.

(By Andrea Berry)