NFT platform SuperRare will reduce staff by nearly 30%, said CEO John Crain in a message he posted on Twitter.

Although the company grew “in tandem with the market” during the last bull run, according to Crain the aggressive growth proved unsustainable. “We over-hired and I take full ownership of this mistake.”

To set it on the right path, the company decided to “rightsize” the team, said Crain adding that, for those let go the company is “doing everything we can to help them transition to new opportunities and support them in their future endeavors.”