Blur, a rival to NFT marketplace heavyweight OpenSea, is set to close a funding round at a billion dollar valuation.
The startup's valuation climbed to unicorn status in negotiations with investors, according to two people with direct knowledge of the effort. One of those people said Blur initially went out to potential backers in the hope of raising $15 million to $30 million, with a price tag of $700 million in mind, only to see it tick higher as the round became oversubscribed.
Blur did not respond to requests for comment.
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