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NFT Displays Go 3D With Investment Boost From Christie’s Venture Arm

Christie’s auction house is going beyond digital frames to display NFT art, and leveraging 3D holographic technology to showcase both traditional and blockchain-based art in their global galleries. Its in-house investment firm, Christie’s Ventures, invested an undisclosed amount into Proto Inc., a hologram maker that became its fourth portfolio company. Proto and Christie’s have collaborated on various occasions throughout the past year to present both traditional arts from artists like Edgar Degas or Alberto Giacometti in 3D, and NFT art for the quirkily spelt fRiENDSiES collection in a March auction. (Blockworks)

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