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NFL Reveals First Super Bowl 'Metaverse' Concert in Roblox

While 2022 may have made “metaverse” a dirty word for some, major brands are still lining up to experiment with the immersive, future version of the internet. 

The NFL is still on that list. The league on Thursday announced plans for the first-ever virtual Super Bowl concert. Featuring the vocal stylings and motion-captured movements of hip-hop artist Saweetie, the concert will launch during Super Bowl weekend on Roblox, the massively popular multiplayer online game.

On Friday, February 10th, the free concert will open to Roblox users in Rhythm City—a music-themed social roleplay experience built on Roblox by Saweetie’s label, Warner Music Group. The concert will then replay 31 times, every hour on the hour, until Super Bowl Sunday. 

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