After serving as YouTube’s Chief Product Officer for over seven years, Neal Mohan was appointed last week to lead the Google-owned streaming platform after former CEO Susan Wojcicki said she’d be stepping down.
During his long tenure shaping YouTube’s offerings, Mohan has kept an open mind about the evolution of the internet and its assorted platforms. Last year, he disclosed in a blog post that YouTube was looking at ways it could possibly integrate Web3 technology, whether by “making YouTube more immersive” by leveraging the metaverse or tapping technology like NFTs, unique digital tokens that are often used to assert ownership of online content.
For example, Mohan wrote that NFTs could be a compelling, “verifiable way for fans to own unique videos, photos, art, and even experiences from their favorite creators,” adding it would allow creators and audiences to collaborate in new ways.In terms of the metaverse, Mohan stated the technology’s use is “still in its early days” but said YouTube will “work to bring more interactions to games and make them feel more alive.”
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