Crypto payments infrastructure firm MoonPay is rolling out what it calls a "soulbound" NFT loyalty program for its users.
Soulbound tokens are non-transferable tokens representing a person's identity using blockchain technology.
Dubbed the "Web3 Passport," the token will grant its owner access to exclusive events, the firm is set to announce at Art Basel in Miami. The benefits of this program would be related to ticketing for fashion, art, sports, music and entertainment, and rolled out early next year.
MoonPay has more than 10 million customers; all verified customers can join the passport program, with additional tiers to be added over the next year.
(By Lucy Harley-McKeown)
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