MIIX Capital has released a research report on the Japanese cryptocurrency market, which includes key data such as:
1. According to estimates by the TripleA agency, there are currently over 5 million people who own cryptocurrencies, accounting for 4.0% of Japan's total population.
2. BTC and ETH are still the most popular cryptocurrency assets among Japanese investors, but there is also strong interest in diversifying into multiple areas such as NFTs, metaverse, stablecoins, public chains, DeFi, and meme coins.
3. Japanese men show a higher interest in investing in cryptocurrencies, with 80% of investors being male and only 20% being female investors.
4. BTC and ETH have the highest proportion in the investment portfolios of Japanese users, covering all age groups. Other popular categories favored by Japanese investors include NFTs (27%), metaverse (24%), stablecoins (16%), and public chain projects (15%). In addition, GameFi (11%), DeFi (8%), and meme coins (8%) are gradually becoming investment choices for Japanese users.
5. Most Japanese investors learn about cryptocurrencies through social media and key opinion leaders (KOLs). Social media platforms that are trusted and used include YouTube (32%), Twitter (23%), Line (15%), Instagram (13%), and TikTok (9%). Data shows that technical social channels such as Discord, Telegram, and Reddit are not trusted by Japanese users.
6. Binance Japan is popular for its variety of token types, while Bybit meets the preferences of Japanese investors.
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