Microsoft and Inworld AI are developing generative AI tools for video games, consisting of an AI "design copilot" and an AI character runtime engine to help developers craft narratives, quests, and other game elements. However, the announcement has been met with anger from game developers, voice actors, game writers, television writers, and influencers who argue that the news is a tone-deaf decision in an industry that has already seen over 6,000 layoffs this year alone. They fear that AI tools could lead to job losses and poor-quality content. Despite big tech companies leaning into AI development, they will have to reckon with passionate artists who seek to protect their craft.