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Metaverse Can Build Access for Big Companies, Says Virtual Brand Group CEO

The metaverse provides big companies an opportunity to expand and leverage their position in the world of commerce, according to Justin Hochberg, CEO of metaverse building company Virtual Brand Group (VBG).

“In the metaverse you can reposition yourself to a totally new demographic, new revenue stream, new products and new style,” Hochberg said on CoinDesk TV’s “First Mover” from the Consumer Electronics Show (CES) in Las Vegas.

The Los Angeles, California-based company is a middleman for global companies looking to expand their endeavors in the metaverse. It has partnered with the likes of retailer Forever 21, "The Voice" program and even Mattel's Barbie.

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