For a Lunar New Year campaign, McDonald’s has collaborated with Karen X Cheng, a well-known digital content creator. Cheng’s work frequently goes viral and incorporates AI and AR, as well as a variety of cutting-edge technologies.
The 30-second commercial is based on Cheng’s fond childhood memories of the occasion and includes a QR code call-to-action that directs viewers to additional campaign components. NeRF technology is used in advertisement at a time when AI is starting to become a crucial tool for marketers.
McDonald’s senior director of cultural engagement strategy, Elizabeth Campbell, said the fast food giant is hoping the “tech-forward” initiative will celebrate the holiday while also supporting the Asian American and Pacific Islander community.
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