McDonald's Hong Kong Launches McNuggets Land in The Sandbox Metaverse to Celebrate 40th Anniversary of Chicken McNuggets

McDonald's Hong Kong has entered the metaverse by launching McNuggets Land on The Sandbox gaming platform. The virtual space allows users to play mini-games and complete quests to earn rewards, including real-world McDonald's coupons. The project was launched to celebrate the 40th anniversary of Chicken McNuggets and is not McDonald's first blockchain-enabled project. Other global brands, such as Coca-Cola and Adidas, have also embraced Web3 and are exploring the power of blockchain technology.

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