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Barbie and Boss Beauties Make Joint Bid to Bring More Women into Web3

Mattel, the maker of Barbie, has partnered with women-led Web3 brand Boss Beauties to release a collection of on-chain virtual collectibles celebrating the 250 careers of the iconic toy figure. The collection, called Boss Beauties x Barbie, features NFTs designed in Boss Beauties' signature style and will be sold for $25 for a pack of four. The collectibles will live on Flow, the NFT-focused blockchain behind NBA Top Shot, and will offer varying levels of rarity, with some unlocking real-world perks such as a limited-edition Barbie "Career of the Year" doll set or a ticket to the immersive "World of Barbie" exhibition. Early access to the collection is available now, with the official launch taking place next week at Veecon.

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